KEY VISUAL & BRANDING GUILDLINE

Year: 2016

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Working with the Global Branding Team, we created a unique look for iCare Benefits brand – a company that profits low and medium income workers across Southeast Asia. 

 

All brand images be impressive, consistent; the message should be portrayed concisely and understood easily, which we aim for.

 

In addition, we create templates which can be used by subsidiaries in other countries to make sure their designs follow the key visual set by iCare Benefits.